Charlotte North:
Pro Athlete. Broadcaster. Entrepreneur.
A digital press kit for media, sponsors, and business partners.
Charlotte North is a professional and international lacrosse star, ESPN broadcaster, and entrepreneur. In 2025, she led her team to victory in the inaugural Women’s Lacrosse League (WLL) Championship Series, further solidifying her legacy. She dominated in the predecessor pro league (Athletes Unlimited), where she established records for goals and points. Charlotte won gold for the USA national team in world championships in 2024 and 2022. In college, she was a national champion and 2X Tewaaraton award winner. As an ESPN analyst, she covers top NCAA games. Through Charlotte North Lacrosse (CNL), Charlotte provides elite training, mentorship, and an active community for young athletes. With aspirations for additional world championships and the 2028 Olympics, she remains a transformative force in women’s lacrosse.
Athletic Achievements
Charlotte North is one of the most decorated athletes in the history of lacrosse. From record-breaking performances in college to dominating the professional and international stages, she continues to elevate the sport with her skill, leadership, and competitive fire.
Charlotte’s impact on the game goes beyond statistics. She has changed the way women’s lacrosse is played, inspiring the next generation with her fearless style, relentless work ethic, and unmatched ability to perform under pressure.
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Women’s Lacrosse League (2024 - Present)
WLL Ambassador who is leading launch of new league
Announced new league live on multiple ESPN programs and at NASDAQ closing bell ceremony Nov 2024
Captain of the Boston Guard, one of four inaugural WLL teams
Athletes Unlimited (2022 – 2024)
First overall draft pick in the 2022 AU Lacrosse Draft
Set single-season records for goals (50) and points (59) in 2024
Fastest player in AU history to reach 150 career points
Premier Lacrosse League & Unleashed Clinics (2022-2024)
Partnered with PLL for exclusive training camps and clinics
Featured in 2024 PLL All-Star Skills Competition, recording the fastest women’s shot (92 mph)
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USA Lacrosse – Women’s National Team
Gold medalist at the 2022 World Lacrosse Championships
Training team member for 2026 World Lacrosse Championships
USA Lacrosse - Women’s National Box Team
Gold medalist at the 2024 World Lacrosse Box Championships
USA Lacrosse - Women’s National Sixes Team
Training team member for 2025 World Lacrosse Sixes Championship
USA Olympics Team
Expect to compete for a spot on USA team to participate in Olympics in LA in 2028
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2X Tewaaraton Award Winner (2021, 2022) – Recognized as the best player in college lacrosse
NCAA Champion (2021) – Led Boston College to its first-ever national title
NCAA All-Time Record Holder – Most goals in a career and single season at time
Boston College & ACC Record Holder – Most single-game, single-season, and career goals
Multiple All-American & Player of the Year Awards from Inside Lacrosse, IWLCA, and USA Lacrosse
key highlights
The World Games - Gold - Summer 2025
Pan-American Women’s Lacrosse Champion
Women’s Lacrosse League Champion
2x Tewaaraton Award Winner
AU & USA Lacrosse Star
NCAA National Champion
ESPN Broadcaster
“North possesses [Michael] Jordan’s combination of athletic grace, offensive brilliance, and infinite accolades, seemingly coupled with the Jordan-esque desire to shift into whatever form of overdrive is necessary to destroy anyone who finds themselves positioned between her and a trophy. In addition to competitive drive, North also possesses that Jordan X-factor that made so many children dream of being him they grew up... Fame, on any level, is not for everyone. Some are built for it, others are not, and North has proven more than capable in her role as the face of the game.”
Media & Public Appearances
Major Features
espn
sportscenter
pll unleashed lax
athletes unlimited
WLL Announcement Highlights
YOUTUBE CHANNEL
Charlotte
North
@charlottenorth8
Past Interviews & Speaking Engagements
Sponsorship Opportunities
& Partnerships
Charlotte North is more than an elite athlete—she’s a leader, role model, and one of the most recognizable names in women’s lacrosse. With a dedicated following, a growing media presence, and a strong connection to athletes, fans, and aspiring young players, Charlotte offers a unique opportunity for brands looking to align with excellence, authenticity, and the future of women’s sports.
Join Forces with a Champion
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Charlotte has already built strong relationships with brands that share her values and passion for growing the game:
Lexus – Instagram Social Media Campaign. Lead creator behind a high-impact Lexus collaboration, generating over 311K views, 7K interactions, and reaching nearly 100K accounts across Instagram & Facebook
YETI – Brand partner and founding collaborator, helping shape the company’s athlete-driven creative direction
ESPN – On-air broadcaster, bringing her expertise to men’s and women’s lacrosse coverage
Women’s Lacrosse League – The face of the new league and its biggest star player
Gait Lacrosse – Exclusive lacrosse equipment sponsor, featuring Charlotte’s custom-designed gear
Premier Lacrosse League (PLL) – Collaborator on training camps, clinics, and brand initiatives
Promotional collaborations with Maybelline, Whirlpool, and TrueFit
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Substantial Reach & Engagement – Over 100K+ engaged followers on social media, with high interaction rates, especially amongst Gen Z and Gen Alpha fans
Multi-Platform Visibility – Coverage across TV (ESPN), digital media, live events, and professional sports leagues
Inspiring the Next Generation – A direct connection to the rapidly growing youth, high school, and college lacrosse communities
Authenticity & Brand Loyalty – A trusted voice in the sport, known for her dedication, work ethic, and leadership
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Brand Endorsements – Social media campaigns, product collaborations, and ambassador roles
Event & Clinic Sponsorships – Exclusive branding opportunities at in-person training camps and clinics
Media & Content Integration – Sponsored segments, interviews, and content creation through Charlotte’s digital platforms
Speaking Engagements & Appearances – Corporate events, panel discussions, and leadership summits
Audience Insights
& Demographics
1.5 million
VIEWS A MONTH
478K+
ACCOUNTS REACHED
(82.5% non-followers
17.5% followers)
AUDIENCE
74%
WOMEN
26%
MEN
top age groups
13 - 17 YEARS OLD
18 - 24 YEARS OLD
youtube
30k
VIEWS A MONTH
2.38K
SUBSCRIBERS
930+
HOURS WATCH TIME
158.3K
IMPRESSIONS
AUDIENCE
48%
WOMEN
52%
MEN
top age groups
25 - 34 YEARS OLD
35 - 44 YEARS OLD
channel launched in JanUARY 2025
TIKTOK
1.5 million
VIEWS A MONTH
478K+
ACCOUNTS REACHED
(82.5% non-followers
17.5% followers)
AUDIENCE
73%
WOMEN
27%
MEN
top age groups
25 - 34 YEARS OLD
35 - 44 YEARS OLD
CHARLOTTE
NORTH LACROSSe
In addition to Charlotte’s personal platforms, the official Charlotte North Lacrosse brand account maintains a highly engaged and loyal audience, driven by training content, clinics, product drops, and community updates.
BRAND instagram ACCOUNT
355.5K
VIEWS
(79.8% followers)
30.7K
ACCOUNTS REACHED
CONTENT PERFORMANCE
(Stories are most-watched)
86.7%
FOLLOWERS
10-21k
AVERAGE VIEWS
AUDIENCE
79%
WOMEN
21%
MEN
top age groups
25 - 34 YEARS OLD
35 - 44 YEARS OLD
top locations
CITIES
NY, BOSTON,
DALLAS, CHARLOTTE
COUNTRIES
US, CANADA,
UK, JAPAN
CNL App Overview
& Partnership Opportunity
about the cnl app
The CNL App is the fastest-growing lacrosse training community, connecting more than 2,500 athletes with Charlotte North’s techniques, mindset, and creative approach to the game. Members unlock a curated, ever-expanding training library of drills, skill breakdowns, and progression plans built for every position.
Beyond training, it’s a true community hub — with group chats, live calls, meetups, and ongoing challenges that keep players motivated. Premium members can upload videos for direct feedback from Charlotte, making it the only platform offering real coaching from one of lacrosse’s most influential players.
The app includes a built-in friend-finder, flexible membership tiers, and an exclusive shop featuring Charlotte North gear and member-only drops.
For brand partners, the CNL App provides access to a highly engaged, values-driven audience through challenge sponsorships, custom content, product placements, giveaways, and live activations inside the largest online lacrosse community today.
Platform Capabilities Highlights
High-engagement training library with drills, breakdowns, and progression paths
Creator-led coaching system with direct feedback from Charlotte (Premium tiers)
Community infrastructure including group chats, live calls, meetups, and challenges
Gamified engagement loops through themed challenges and giveaways
Built-in social graph with Friend-Finder to connect athletes
Tiered membership model supporting scalable audience segments
Commerce integration with exclusive gear and member-only drops
Member Overview
2.6K
MEMBERS
top locations
BOSTON
NEW YORK
PHILADELPHIA
SAN FRANCISCO
LONDON
Athletic Achievements
WLL Champion
(2025)
World Champion
(2024, 2022)
2X Tewaaraton Award Winner
(2022, 2021)
National Champion
(2021)
Numerous professional, national and international awards and records (2021-2025)
speaking engagements
& booking information
Elevate Your Event with Charlotte North
Charlotte North is more than a record-breaking lacrosse player—she’s a passionate leader, an engaging storyteller, and a role model for the next generation of athletes and leaders. Her journey, from picking up a lacrosse stick at 13 to becoming one of the most decorated players in the sport, is filled with lessons on perseverance, confidence, and pushing boundaries.
Whether speaking to student-athletes, corporate teams, or industry leaders, Charlotte delivers insightful and inspiring talks that leave audiences motivated to chase their own greatness.
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Charlotte tailors each talk to her audience, offering meaningful insights on topics such as:
Breaking Barriers in Sports & Business – What it takes to elevate women’s sports and carve out new opportunities in a competitive world.
The Champion’s Mindset – Strategies for resilience, confidence, and mental toughness—on and off the field.
Building a Personal Brand with Purpose – How athletes, entrepreneurs, and professionals can create a lasting impact beyond their careers.
Leadership & Teamwork Under Pressure – Lessons in trust, accountability, and leading through adversity.
Overcoming Setbacks & Staying Focused on Your Goals – The real stories behind success and how to bounce back stronger.
The Future of Lacrosse & Growing the Game – Charlotte’s perspective on the rapid rise of lacrosse and what’s next for the sport.
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Charlotte has spoken at a range of events, from high-profile corporate engagements to intimate sports leadership panels. Some of her recent appearances include:
Nasdaq Bell Ringing Ceremony
Multiple ESPN studio shows, SportsCenters and game broadcasts
Marsh McLennan - Women in Private Equity Event
Premier Lacrosse League Events
New England Youth Lacrosse Convention Keynote
Unleashed Overnight Clinics (In partnership with PLL)
Lacrosse Training Camps & Player Development Clinics
Boston College Athletic Events
Harlem Lacrosse Lacrosse Engagements
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Authentic & Relatable – Charlotte shares real experiences from her journey, making every talk personal and impactful.
A Leader & Trailblazer – As a top athlete, ESPN broadcaster, and entrepreneur, she brings a unique perspective on leadership and success.
Inspires Action – Audiences walk away with motivation, confidence, and practical takeaways they can apply in their own lives.
